I was watching T.V. the other day, and a Reeses commercial popped up that had a chocolate bunny and a jar of peanut butter coming towards each other to the tune of " Let's Get it On." After they touch, a chocolate/peanut butter egg shows up, advertising the easter Reeses candies. I usually find this commercial very funny. However, this time I thought back to the class discussions we have had on the different strategies advertisers use to sell certain products, and suddenly the commercial was less funny, and more disappointing. The commercial was using sex to sell candy! I mean, it is still funny the way they put it all together, and out pops a chocolate Reeses egg, but still, it's sex selling candy! It just amazed me to think that I had never really thought about the method the advertisers were using to sell the candy, though I got the whole story set up and thought it was hilarious. Yes, it was about chocolate and peanut butter coming together to make a peanut butter egg, which is funny, but it's using sex to sell it. I knew it was talking about sex, but never thought that it was actually using sex to sell the candy. Sorry if this makes no sense. It's hard to explain my exact thought process. But hopefully you get the idea.
No comments:
Post a Comment